About

FlexPath™ DXP (Digital Experience Platform) connects Modern Retailing components of Digital Marketing, Shopping, and Retailing (transactions) for Lenders and Dealers. A suite of Enterprise APIs is available to power MarTech (Marketing Technology) for ad agencies and commerce for digital retailing platforms.

Digital interactions with prospective buyers represent the first, if not most, of the experiences between customers, dealers, and lenders. Customer experience today goes far beyond a website. Lenders and dealerships need the right tools to drive meaningful experiences across their entire digital ecosystems.

At its best, FlexPath™ DXP provides a turnkey end-to-end sales platform from consumer acquisition to transaction but is flexible to provide plug-and-play components to complement existing marketing and digital retailing solutions.

A Digital Experience Platform (DXP) is an emerging category of enterprise software seeking to meet the needs of companies undergoing digital transformation, with the ultimate goal of providing better customer experiences. DXPs can be a single product but are often a suite of products that work together like FlexPath DXP.